Thursday 5 November 2015

ENTREPRENEURIAL TRAITS: OPEN CULTURE

'Open Culture'' can be consider as a concept according to the knowledge should be spread freely and its growth should come from developing, altering or enriching already existing works on the basis of sharing and collaboration, without being restricted by rules linked to the legal protection of intellectual property.  Chris Hirst which is the one of the open culture entrepreneur in the world.  He is the chief executive of ad agency Grey London. Chris Hirst has shown how the agency built a culture with an "Open" philosophy by his efforts.

Grey London has been doubled in size to over 300 people and become one of the most talked about agencies in London since under his appointment to the agency 3 years ago. He is graduate in Harvard Business School from Oxford University with a MEng. With his transformation into the exciting, successful creative business talent, he established Grey London as one of the UK’s most sought compare after advertising agencies, creating famous campaigns in leading brands.
            “Not just being different, but being better. Not better in the abstract or in a corporate sense, but better for them as individuals.” said by Chris Hirst which are he used to identify their stakeholders and make sure they see the result of their change programme. This make their personal association with a winning team, the potential career development and  their client who commissions a breakthrough piece of creative, maked Grey London as a successful company.

            As an open culture entrepreneur, Chris Hirst dedicated to creating the best possible business culture and environment at Grey London and attracting the very best talent from all backgrounds. Chris Hirst bringing with them a new perspective and therefore, opening up new possibilities just because he believe the culture is alive and transformational.

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