Visionary means that a person who has
the ability to imagine how the country, society, and industry will develop in
the future and to plan in a suitable way. An inspiring vision not only presents
a glorious future but shows how the individual can work towards it in the
current job. For example Steve Jobs who started Apple Computer with Steve
Wozniak in 1976. Jobs and Wozniak has revolutionized the computer industry by
democratizing the technology and making machines smaller, cheaper, and
accessible to everyday consumers. After selling their Apple I, they introduced
Apple II and their products gain attention to all the consumers. Their sales
increased and in 1980, Apple Computer became a publicly traded company on the
first day of its trading.
However, the next several products from
Apple suffered significant design flaws, resulting in recalls and consumers
disappointment. The other company which introduced IBM suddenly surpassed Apple
in sales, and Apple had to compete with an IBM computer who dominated the
business world. In 1984, Steve Jobs did not give up and released the Macintosh,
selling the computer as a piece of a counterculture lifestyle, which were
romantic, youthful, and creative. Despite the positive sales and performance
superior to IBM’s PC’s, the Macintosh was still not IBM-compatible. Steve Jobs
was then phased out by the company’s executive because they think that Jobs
does not cooperate to make profit to the company.
Steve Jobs then went back to the company
and became Apple’s CEO. In 1990s, he was then revitalized the company just as
he instigated Apple’s success in the 1970s. A new management team was created
to alter stock options and only takes yearly salary of $1, Jobs put Apple back
on track. His ingenious products like the iMac, effective branding campaigns
and stylish designs had caught the attention of consumers in America once
again.
Steve Jobs did not
stop just selling computers but then Apple introduced such revolutionary
products such as the MacBook Air, iPod and iPhone, all of which have dictated
to the evolution of modern technology. Almost immediately after Apple releases
a new product, competitors scramble to produce comparable technologies to
compete with Apple. In 2008, Jobs innovation has made iTunes became the
second-biggest music retailer in America.
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